The Pulse of Your Pitch

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I share with you a simple structure to formulate a pitch about you and your company whether you’re looking for supporters, team mates or investors.  This can also be used when storytelling to attract more followers and covert them to raving fans.

The components you’ll need:

  1. Who you are (NOT what you do)
  2. The significant problem your audience experiences (The Valley)
    1. The major pain points for people with that problem
    2. What you or other tried to solve that problem that did NOT work
    3. What the additional costs or lost opportunities there are as a result of having that problem
  3. The solution that you found, including the turning point or epiphany that brought you to it (The Peak)
  4. Your Vision, Values & Vows – the 3 key things that help others Know, Like and Trust you.
Ben Patwa

Ben Patwa

I help business leaders and entrepreneurs grow and scale their businesses by learning sales and marketing strategies to increase revenues. | For over 17 years and across 36 countries, I’ve been a consultant, speaker, and coach to large organizations and entrepreneurs, teaching communication, sales, and the science of influence. | Coach to 87 TEDx Speakers

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About Me

I help business leaders and entrepreneurs grow and scale their businesses by learning sales and marketing strategies to increase revenues. | For over 17 years and across 36 countries, I’ve been a consultant, speaker, and coach to large organizations and entrepreneurs, teaching communication, sales, and the science of influence. | Coach to 87 TEDx Speakers

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